Hey LifeStyler, 

Scrolling through social media today, it’s easy to feel like everyone else has it all figured out spotless homes, endless adventures, and smiling kids in matching outfits. Then you stumble upon The Coles and suddenly, real life feels good again.

Brogan and Shane Cole, the husband-and-wife duo behind the UK’s favourite family content, have turned everyday life into a celebration of imperfection. Their videos capture the reality of family living: the laughter, the chaos and the homemade games sessions in the kitchen all with their children Archie and Ellie. It’s not curated it’s comfortable. And that’s exactly why people love them.

“We just try to show real life the fun, the messy, the bits in between,” says Brogan. “That’s what people connect with.”

Where Real Life Meets Real Love

What makes The Coles stand out is how natural they are on camera. Shane brings quick wit and a knack for light-hearted pranks, while Brogan’s warmth keeps their content grounded. Together, they’ve built a digital world that feels familiar like watching your own family, only funnier.

Their home isn’t just a backdrop; it’s a character in their story. From school mornings to lazy Sundays, every post offers a slice of life that’s as relatable as it is entertaining.

More Than Just Influencers

While some online families chase social media fame, The Coles have built their brand on authenticity and care. They’re open about the joys and struggles of parenthood. That balance has earned them respect across social media and made them role models for a new generation of creators who want to share their stories responsibly.

From Home Videos to Heartfelt Influence

As their following continues to grow, The Coles have begun expanding their content to include lifestyle, wellness, and home inspiration all infused with the same down-to-earth energy that made them popular in the first place. Whether they’re testing out new family routines or laughing their way through a home move project, every post carries their signature charm: real love, real humour, real life.

A Refreshing Reminder in a Filtered World

In an era when social feeds can feel overwhelming, The Coles remind us of something simple joy doesn’t come from perfection; it comes from people. Their success proves that authenticity still wins hearts, and that family life, with all its ups and downs, is something worth celebrating. Forget the filters The Coles are proving that laughter, love, and a little chaos are all you need to win the internet. The UK family’s authentic take on modern life is capturing hearts and redefining what it means to “share everything” online.

So if you ever need a break from the glossy world of social media, open your feed, find The Coles, and remember: real life messy, funny, full of love is the best kind of content there is.

With Love, 

Image Credits: Instagram @thecolesofficial